Oxfam is partnering with Central Co-op to sell its Sourced by Oxfam products in Central Co-op shops across the UK. The aim is to continue rolling out the range of ethical products to more shops in the coming years.
Birdhouse balls, sari bags and rugs, essential oil gift sets and bee-themed garden products are some of the Sourced By Oxfam items that will be available in the selected supermarket and convenience stores. They will offer Central Co-op customers a taste of the wider range of new products available in Oxfam shops.
The partnership is part of an ongoing trial which launched in April, and saw 13 Central Co-op shops selling Oxfam’s limited edition Pride products. More items will feature in new Central Co-op stores as they open over the next 18 months.
Central Co-op has an ethical buying framework for procuring its products and supporting supplier partners. It recognises that providing consumers with ethical choices is essential for fighting poverty.
All the products in the Sourced by Oxfam range are sourced worldwide from accountable suppliers who put people and planet before profit. This new partnership aims to switch more shoppers on to ethical shopping, and raise awareness of the poverty-fighting feel-good new products on sale in Oxfam shops.
Jamie Thompson, Head of Commercial Development at Central Co-op said:
“Central Co-op is pleased to introduce Oxfam to our stores, which initially landed in ten sites across our trading estate at the end of April. We expanded to include its Pride range in fifty-five of our supermarkets to mark Pride month in June this year. We’re keen to explore other ways we can grow our relationship with Oxfam for the future.
“Diversity and Inclusion are core to our culture as we believe this enables us to truly represent our colleagues and the communities we serve. Our partnership with Oxfam makes good business sense for us and also supports the excellent work the charity delivers across the globe, which aligns with our purpose of creating a sustainable Society for all.”
Denis Goulding, Business Development Manager at Oxfam said:
“We are thrilled to partner with Central Co-op to spread the message of ethical shopping and support our local producers and artisans from across the globe. The partnership between Sourced by Oxfam and Central Co-op has been a natural fit as both organisations put ethical sourcing at the center of their buying principles. We hope our products will be a hit with Central Co-op’s ethically conscious customers.”
With Central Co-op’s ethical buying framework and Oxfam’s mission of ending poverty, the businesses share similar values. The partnership will raise crucial funds for Oxfam’s work across the world, with customers raising funds to fight the injustice of poverty.
